Search Engine Optimisation is an art and a science, and it’s also ever-evolving. As algorithms change and user expectations grow, even small mistakes can hold your site back. Avoiding these common SEO errors can help protect your rankings, traffic, and long-term visibility.
Neglecting Technical SEO
Slow page speeds, broken links, and poor mobile performance can undermine even the best content. If you are searching for an SEO agency near me, you may find sites like //www.nettl.com/uk/seo-agency-near-me that can assist with this crucial part of optimisation.
Ignoring Search Intent
Ignoring search intent means focusing on keywords without considering what users are trying to achieve when they search. If your content doesn’t match whether someone wants information, to make a comparison, or to purchase your product or service online, your engagement will drop, and your bounce rate will rise.
Relying on AI-Generated Content
Google has made huge strides in AI in the last year, but while AI can enhance SEO, misuse can cause real harm. Publishing unedited AI content, scaling pages without quality control, ignoring E-E-A-T, and failing to add human insight can weaken trust, rankings, and erode your long-term search visibility.
Failing to Track Metrics
If you don’t track how your SEO campaigns are performing, it makes it impossible to know what’s working and what isn’t. Without monitoring traffic, rankings, conversions, and user behaviour, you may miss critical issues, and you may skip out on excellent opportunities, too. Metrics tell you what route to follow to increase your visibility online and should shape every search campaign, whether it’s organic or paid-for.
